‘You don’t need funding and connections to start a business’, six-figure atchar startup proves

  • Musi Atchar is a smaller atchar small business begun by Modikwe Musi in Pretoria all through the peak of the Covid-19 pandemic.
  • It started as very little far more than a obstacle to prove that not absolutely everyone desires funding and connections to start out a business.
  • Even though the organization was began at Musi’s parents’ dwelling with no money at all, the 24-calendar year-outdated entrepreneur managed to make it a 6-figure organization in just a 12 months.
  • For extra stories go to www.BusinessInsider.co.za.

Musi Atchar, an atchar company started by Modikwe Musi, released in 2020 in the course of the pandemic as nothing far more than an Instagram problem. Today Musi supplies his spicy item virtually all over South Africa and runs a 6-determine smaller business.

The challenge was to show that one particular can commence a thriving smaller company with out funding and connections, and Musi took it on himself to develop into the guinea pig.

“All through lockdown Degree 5, heading into Level 4, I met up with an entrepreneur who was reside [on Instagram], offering small business ideas. I joined the dwell [insta] because I experienced anything to share.

Musi Atchar (Supplied)

Musi Atchar (Equipped)

“He liked me and considered we’d start a movement where by we have life each individual night and just speak about small business and stimulate people to do the greatest they can amidst the chaos,” he informed Organization Insider South Africa.

Through the system, the team then started a charity organisation and managed to increase R1 million by inquiring for donations.

According to Musi, all through 1 of the are living periods, someone said “in the land that we dwell in, devoid of connections and funding, you can never make it in organization.”

Musi Atchar (Supplied)

Musi Atchar (Equipped)

And, in an try to demonstrate that this is not true, Musi was challenged to start off a organization from the floor with no funding or any connections.

“I obtained back again to the drawing board, tried out to consider of every concept I could start off with no money, and absolutely nothing came to thoughts.

“I was at my parents then. I walked into the household, and I saw my mom producing atchar. I considered to myself this atchar is mouth watering and I enjoy it. Perhaps there might be somebody else out there who may like it,” he explained.

Musi, who was 22-decades-aged at the time, utilized his expertise in e-commerce to develop his individual website and marketing campaign to get the atchar to customers.

“Simply because we continue to did not have funding, we obtained plastic bottles at dwelling, packaged the atchar in the bottle and we manufactured our initially sale, and then our 2nd sale.

“The journey was a bit more challenging than it should’ve been but the guidelines I have now, are what carried me via the journey and assisted me thrive,” Musi explained.

Musi Atchar (Supplied)

Musi Atchar (Equipped)

The entrepreneur, who is also a luxury automobile salesman, received a few folks to post about the solution on their Instagram stories due to the fact he did not have plenty of funds to pay for Instagram posts. He primarily traded a bottle of atchar that retails for R99 for each litre, for an Instagram tale post. It begun spreading like wildfire.

“I received us an atchar membership services because I experienced a large amount of repeat consumers. I seen that in some cases a shopper would forget to spot his month-to-month get, so I approached them and claimed if I can debit you every month for your buy then you won’t have to log on to the internet site again or enter your particulars for an order,” he stated.

By the membership service, the entrepreneur has prospects who have subscribed for amongst 5 to 10 bottles a thirty day period in various parts of South Africa. His product or service comes in distinct flavours, ranging from Typical, Musi Delicate, and Musi Fireplace. 

In addition to his mother, the 24-year-previous entrepreneur also has two other staff and amongst December 2020 and July 2021, the small business created a 6 determine income.  

“1 of the ideal points I’ve learnt is if you put your shoppers first and often give give give, they will want to assist you at all fees,” he explained.

After dropping out of Wits College to concentrate on his to start with small business, which failed, Musi knew there was anything out there for him. He encourages other children to feel in their strategies.

“In no way be afraid of setting up little but normally think large. A great deal of business people really feel like they can’t start their enterprise with out funding, they believe they need to have the very best offices and the greatest equipment in buy to get started.

“We began very compact but usually realized what the larger photo was. If we experienced not started compact, we would never been right here now,” he mentioned.

Get the very best of our site emailed to you every weekday.

Go to the Organization Insider entrance page for additional tales.