Mistakes You Need to Avoid with Postcard Printing and Marketing
Postcard printing is one of the most affordable direct mail marketing techniques. If done right, postcard marketing can be more effective than other direct marketing materials.
So, when you are choosing postcard printing and marketing, you need to avoid some common mistakes. Let’s find out how to make it more effective.
Not having a Proper Goal
For postcard printing, you need to make sure that you have a specific goal in mind. Your goal might be to get existing customers to return to your business, develop new sales leads, or attract new customers to reach out to your business location. So, you have to decide the goal when you are creating the mailing for choosing the right message and call-to-action for inclusion on the card.
Not Including a CTA
The aim of your custom postcard printing campaign is to drive your recipients to take action. When you add a clear, easy, and simple call-to-action to your postcard, it will encourage your reader to make the desired move. But it should align with your goal and be the next them you would want the reader to take, such as visiting the website, calling you, or using a discount code.
Further, you can motivate your users to act by adding instantly, such as making the call to action a limited-time offer. Also, you need to make your CTA trackable. It should be able to tell you how many have used the bonus offer so that you analyze the success of the campaigns.
Not Personalizing Them
When you are mailing postcards, you need to make sure that they look professional but also have an affable message, which generates an emotional reaction from the readers. Postcards having a brief personal message for the recipients will get more replies than those that read like a formal advertisement.
Designing It Poorly
A poor design for postcard printing and mailing can cause it to get lost and thrown away with other junk mail. So, you have to make sure that the postcard you are printing stands out and cuts through the noise. You just have a few seconds to make an impression on your target customer. Hence, you need to make sure you are designing the most attractive postcard.
To ensure that the postcard you have printed stands out and gets noticed, you should use an attractive and bold design. Make sure that you use both sides of your postcards and add your brand colors, high-quality images, and striking fonts. In case you are struggling with the design, you can take the help of professionals.
Using Them as a Sales Pitch
You should not try to close sales directly using the postcard. There is not sufficient space to provide the information required to do so. Use it instead to grab the attention of the readers and then lead them to the steps they should take next, such as coming to your grand opening, visiting your webpage, or using the offer coupon.
Not Including a Clear Message
A postcard that doesn’t have a clear message can have an impact on the effectiveness of the campaign. You just have a few seconds to convince the reader. So, start with an attractive headline that will hook the reader and generate curiosity. Stick to the primary benefit of your product or service and community one key message through the postcards. It should focus on how it can solve the reader’s problem. There is limited space. Thus, don’t try to include everything.
Also, you need to make sure that you are using a simple language. Keep it concise and avoid jargon. Instead of short sentences and bullet points instead of long paragraphs and jargon.
Not Proofreading the Content
A typographical error, a spelling mistake, or missing punctuation will reflect poorly on the sender, particularly if the sender is a business. Even the best writers can make mistakes. So, you should proofread it before sending it over for printing. No matter whether you are writing the postcard yourself, it has to be proofread.
