Hans Wilsdorf: History of the Founder of the Rolex Watch Company

Hans Wilsdorf is known as the founder of the Rolex watch company. Of course, luxury goods lovers are already familiar with luxury watches under the Rolex brand. Rolex watches have become a symbol of luxury.
This watch is also a status symbol for the wearer because of its quality and luxury. The name of the Rolex watch is most famous throughout the world. Rolex watches come from England and are quite expensive. What’s the story?
Hans Wilsdorf Biography
Hans Wilsdorf was born on March 22, 1881 in Bavaria, Germany. He has been an orphan as a child. Wilsdorf worked for a Swiss watch manufacturer in La Chaux de Fonds.
In 1905, he moved to London and set up his own business. He wants to make quality watches at affordable prices.
With the help of his friend Alfred Davis, Hans Wilsdorf founded an imported watch company which was later called Wilsdorf and Davis. He then partnered with Hermann Aegler, a watch manufacturing company in Bienne, to import watches. Stay up-to-date with Deltsapure! Provide accurate and updated news for readers.
Founded Rolex
In 1908, Hans Wilsdorf then created or established the Rolex trademark to sell watches during World War I. The name Rolex is an abbreviation of “Horlogerie Exquise” a Spanish word.
The name “Rolex” was given because it is easy to pronounce in many languages. Apart from that, he also felt that the name sounded like the sound a watch makes.
In 1925, the founder of Rolex then used 100,000 francs to advertise in British news magazines. He also touted the quality of his watches.
Moving To Switzerland
However, he chose to leave England and move to Switzerland. This was due to the increase in taxes during the world war imposed on imported luxury goods.
In 1920, Hans then founded a company called Montres Rolex SA in Bienne, Switzerland. But in the end he moved his company to Geneva, Switzerland in 1919.
There he also focused on making high quality watches. He is willing to lower the price of his watch brand so that more consumers will pay attention to it.
In 1926, Rolex made its first watch that was waterproof and dust-proof. The name of this watch is Rolex Oyster which is equipped with movement protection when the watch wearer is actively moving.
This watch then sold well and was widely used by consumers. However, after the death of his wife in 1944, the founder of Rolex decided to establish the Hans Wilsdorf Foundation. He also handed over all his shares in Rolex to his foundation.
He also ensured that the amount of income from his shares in the Rolex company could be used for charity. The founder of Rolex, Hans Wilsdorf, died on July 6, 1960.
The Rolex Company After the Departure of Hans Wilsdorf
After Hans Wildsorf’s death, the Rolex watch company continued to develop in producing the best watches. The result is that the Rolex Caliber Chronograph 4310 watch was conceived and assembled exclusively by the Rolex company. This watch was designed in 2000 for the Cosmograph Daytona.
This watch is made with 290 components which makes it truly charming and simple. Currently, Rolex watches are very popular as a symbol of status and luxury for their users.
The Rolex watch company was ranked 71st by Bloomberg Businessweek magazine as the most valuable brand globally. The Rolex brand is also the biggest and most famous brand which can produce 2,000 watches in one day. Rolex’s estimated revenue was $3 billion US in 2003.
Until now, the Rolex company continues to produce watches. This luxury watch is currently a status symbol for its users, just like other luxury watches such as Richard Mille. The average Rolex watch user comes from the jet set or millionaires because as is known the price of these watches is very expensive.