Expert Tips to Improve Your Digital Marketing Strategy with Nadia Osman

Expert Tips to Improve Your Digital Marketing Strategy with Nadia Osman

Electronic marketing performs a pivotal job in driving client engagement, retention, and ultimately earnings. On

Electronic marketing performs a pivotal job in driving client engagement, retention, and ultimately earnings. On this week’s episode of The Playbook, host Mark Collier, company guide for the UGA Compact Enterprise Improvement Heart, sits down with Nadia Osman, enterprise marketing consultant at the UGA SBDC Savannah office.

Nadia is a qualified digital promoting professional and has in excess of a ten years of expertise creating and employing marketing systems for community-non-public partnerships, startups, nonprofits, and federal government agencies. These days, Nadia discusses how businesses can create a winning digital marketing and engagement tactic.

Transcription:

Mark Collier:
Welcome into the Playbook, Nadia.

Nadia Osman:
Thank you so much for obtaining me Mark.

Mark Collier:
Absolutely. Well, listen, I know electronic marketing and advertising is your region of knowledge and it is solid to the forefront of how businesses need to have to be executing small business nowadays.

Nadia Osman:
Undoubtedly.

Mark Collier:
So how did electronic advertising and marketing come to be your region of expertise and give me a little little bit of qualifications about on your own?

Nadia Osman:
Of program. So I am a native of Georgia and I worked in community and economic advancement at the commencing of my profession. So, all the things from reasonably priced housing, to work development, to top quality of life advancements.

Mark Collier:
I really like it.

Nadia Osman:
All of that though, does not function unless of course it’s marketed, it does not matter if you build it and investigate and produced, and you’re striving to put into action the greatest application, if no just one takes element in it. So advertising and marketing became a essential piece that I necessary to consider treatment of, if I wanted these packages to triumph.

Mark Collier:
I appreciate it. So what type of firms do you do the job with down in the Savannah place of work? What are some of your greatest clientele that you take pleasure in functioning with, I ought to say?

Nadia Osman:
I like and love performing with all of them, Mark, from startup to current. Throughout the point out, we have at the University of Ga Modest Company Growth Middle, consultants throughout the point out and we can digitally co-consult. But some of the things that I truly like to see are the innovative industries, the tech industries, that are seriously transforming the life of Ga, and how we function about the planet.

Mark Collier:
Totally. So let us communicate about why digital internet marketing is so critically important for compact organizations. Of course massive organizations, they have big budgets. Smaller businesses do not. So it is critically crucial. So, give me the why guiding that.

Nadia Osman:
Of class. So the quantity 1 reason that companies of all dimensions want to be online and concentrated on electronic internet marketing is reliability. That is exactly where their opportunity buyers are as very well. And so not getting online is a purpose that probable consumers could eliminate faith in that business, observing that they have not invested time and electrical power into their digital marketing tactics.

Mark Collier:
Good position.

Nadia Osman:
The other big piece is the company’s brand name and a manufacturer is not a brand, it isn’t the colors or fonts they use. It is anything and what a person thinks about a organization. And if people today and their businesses do not outline their models on line, other people today will do it for them.

Mark Collier:
No, that you are totally correct. That manufacturer awareness is significantly much more, as you reported, more than your colors, a lot more than your logo. It’s what the essence of that business is, you determine that flawlessly. So how do you assist providers with their digital advertising and marketing procedures? Kind of exactly where do you commence? If I’m a tiny enterprise operator, I arrive to you, I say, “Nadia, I want aid. I really don’t know nearly anything about this.” In which do you start and variety of discuss to me about the route that you get them down.

Nadia Osman:
Of class. The first detail we do is acquire a critique of each individual asset that they have on-line digitally. So I’m going to choose a seem at what is heading on, on their website, both from a complex and a non-specialized perspective. There are items that you can do to boost your web page by just including keywords and phrases. You really don’t have to go in and enhance something. And then we’re also going to acquire a seem at the other platforms that they are making use of, no matter whether it is their Google Enterprise profile or their social media platforms. We’re likely to get into account anything that’s likely on and I’ve bought suggestions that I can make to make improvements to all these items.

Mark Collier:
That is phenomenal. You talked about Google Analytics. I just cannot inform you the quantity of purchasers that I speak to who are jogging robust firms, and they say, “What’s Google Analytics?”

Nadia Osman:
I imagine a lot of people today get puzzled mainly because of the remarkable internet marketing that the web-site organizations do to say, “Hey, just use our analytics. That’s all you want.” But the most effective and cost-free software out there is Google Analytics. And that is one more space of expertise that I and some other consultants inside the College of Georgia Little Organization Growth Centre, can support clients comprehend. Knowledge can appear to be mind-boggling. We make it seem a minimal easier and a lot more palatable.

Mark Collier:
I enjoy it. So, what are some of the prime issues that entrepreneurs get erroneous when it comes to electronic promoting? Due to the fact I know you have noticed the superior, the terrible and hideous, right?

Nadia Osman:
Certainly. I imagine a single of the large things is not considering that they have to have a site, particularly for the youthful era, I in some cases hear, “Well, I have social media, that is sufficient. Ideal?” Properly, let’s go again to what we talked about in the beginning, Mark, that is credibility. If a firm doesn’t have a website, they really do not appear qualified. They don’t appear to be trusted.

Mark Collier:
No, I concur.

Nadia Osman:
And the other point is going in the comprehensive opposite path and spreading by themselves way too thin on social media platforms. I have had firms on 9 various platforms. Mark, they weren’t posting regularly on any of them, they had been just overcome. So I propose to my shoppers to match their social media platforms they use with their concentrate on sector and wherever they’re at and then update them continually, in any other case, it appears to be like unprofessional once again.

Mark Collier:
No, you raised a very good point. If I’m advertising and marketing, if I have a enterprise and I’m doing senior citizen goods, why am I on Instagram, which are for 20 somethings, so that’s a pretty great level. So they’ve obtained to kind of wonderful tune and modify their electronic marketing and advertising endeavours to the goal current market that is their goal buyer, a lot more or considerably less.

Nadia Osman:
Precisely. Sure.

Mark Collier:
All proper. So can you share some of your best electronic marketing and advertising tactics that you desire far more firms would put into exercise?

Nadia Osman:
Indeed. So, wondering about optimizing almost everything is seriously what I like to target on with my consumers, if they have their electronic promoting methods in location and they want to update things. If it’s a startup, it could be a minor distinctive conversation. So means that you can enhance your web page are by focusing on keywords and phrases. In many cases, individuals toss up a internet site, they have a emblem, they have a telephone quantity. They consider that is it. They require to be concentrating on, what do I want to exhibit up in the look for results for? What are individuals key phrases and insert them to the website. You can optimize social media profiles and your Google Organization profile. And the biggest detail there is to be reliable and update those people. And then one more detail that I like to teach is automatization and making use of know-how. You can sit down on a Sunday night time with your beverage of option and plan your social media posts for the 7 days. You never have to have to be on there every working day at 8:00 PM, making an attempt to get your social media article out, there is resources, let them support you.

Mark Collier:
That’s a terrific position. That is a single of the objections I listen to from lots of of my shoppers, “I never have time to do social media. I really do not have time to sit there each working day. I have received a small business to operate.” So your issue about scheduling posts, having advantage of the technological innovation that lets them to do that, is likely to absolutely free up time that they can concentrate on their, “things that are driving the profits for the organization.”

Nadia Osman:
Precisely. And I, as just one of their followers would have no idea irrespective of whether they are putting up live or they scheduled on a Sunday evening with their beverage of selection.

Mark Collier:
Decision. Excellent level. So what steps need to small enterprise get to establish a winning electronic marketing approach? Because we know there is pedestrian digital promoting strategies and there is types that are going to travel that earnings. So give me some of your ideal ideas for driving a successful digital marketing strategy.

Nadia Osman:
So we talked previously about branding and when it does encompass virtually everything about your organization relating to how a consumer potential or present, sees it, you have to define some form of type tutorial. So you do have to realize and make absolutely sure to fortify all through the organization, the brand, hues and fonts constantly that you use-

Mark Collier:
Manufacturer consistency.

Nadia Osman:
… together with tone of voice and adjectives that you want to be affiliated with your corporation. So let us established that framework to start with. And let us of class, make absolutely sure we have our web page, our right social media platforms, our Google Enterprise profile and then let us agenda and automate. There are platforms that make it possible for you to update all of individuals parts proper in one position. So, I think setting that framework, planning, scheduling, using technologies, 1, 2, 3, 4, you obtained it.

Mark Collier:
Alright. All right. So let us chat about, there are a range of social media platforms that are out there, at present. So what are some of the greatest social media platforms for businesses to market their merchandise or services? I know that your first remedy may possibly, well that depends. So let us hear it.

Nadia Osman:
Yeah. The leading social media platforms used by People are Facebook and Instagram. So I typically advise for most of my clientele to be on the two people locations. It serves two applications. 1 of them is in fact it produces what is identified as a backlink. It is terrific for research engine optimization for your web-site. Who realized? So you’ve obtained that piece. And then also getting on the most greatly utilised platforms, its only likely to be beneficial for you to get to your prospective clients, and most likely your concentrate on marketplace is on just one of those two platforms.

Mark Collier:
Can make great perception.

Nadia Osman:
I recommend all my customers to start off out typically with individuals two, make confident they are equipped post regularly and then incorporate a couple of more, just possibly a person at a time, as it relates to their goal market place. For our business to business enterprise purchasers, we want them to be making use of LinkedIn. And we also have been observing a ton of development on TikTok. It is a person of the swiftest expanding social media platforms. A large amount of my purchasers get a minor confused by it, but the least difficult issue to do is just to set up their camera and demonstrate how they make their solution or company. Just educating persons is a good video clip, and that can be some wonderful new website traffic.

Mark Collier:
No, you’re suitable. And what a great deal of enterprises pass up is that movie material can be set on their internet site, which will help enhance their Google rankings. I know Google places a high top quality on video clip content. So enterprise entrepreneurs, a substantial missed option for company entrepreneurs who are not employing and maximizing movie written content on their internet websites.

Nadia Osman:
Of course. Because of the increase of TikTok, a great deal of social media platforms are scrambling to make guaranteed that movies are variety a person in their algorithm and they are encouraging it as effectively. I know that some persons can get overcome. How do I choose the very best video clip? Most cameras, if you have the most recent up to day mobile gadget, are very good plenty of to put up on social media. And like I mentioned, people want to join with individuals. Possessing a powering the scenes movie of a day in the lifestyle, is definitely a terrific spot to start for your social media strategy with videos.

Mark Collier:
All ideal. I enjoy it. So enterprise house owners are prepared to join with you for some high degree consulting and electronic advertising and marketing. How can they attain you?

Nadia Osman:
Of course. So they can visit our site, which is Ga, all spelled out, and then SBDC.org. They want a cellphone selection, I’ve bought that much too. 912-651-3200. Just inquire for Nadia.

Mark Collier:
All ideal. Nadia Osman, enterprise consultant at the UGS BDC in Savannah. Many thanks for getting time out of your busy day to occur and just impart some terrific terms of wisdom and tips for how organizations can enhance their electronic internet marketing presence. I know if they achieve out to you for consulting and just take your information, they’re heading to be very amazed with the results that they get.

Nadia Osman:
Thank you, Mark. I’m a huge lover of the display. Thanks for possessing me.

Mark Collier:
Thank you.


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Expert Tips to Improve Your Digital Marketing Strategy with Nadia Osman

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