Ep33: Tim Noakesmith, Vow – Food & Drink Business

Ep33: Tim Noakesmith, Vow – Food & Drink Business

By Kim Berry | 9 February 2022 Crossing the Uncanny Valley with Vow’s Tim Noakesmith

By Kim Berry | 9 February 2022

Crossing the Uncanny Valley with Vow’s Tim Noakesmith

For Tim Noakesmith, it has been fairly the non-linear profession trajectory to his current role as co-founder of cultured meat enterprise, Vow. But when you know he’s life intention was to have a major effect on the earth, it would make perception he is now at the helm of a single of the intercontinental leaders in this floor-breaking industry.

We start out with Vow’s origin tale and the basics of how cultured meat is manufactured. Tim explains the quest to cross the ‘uncanny valley’, that place when something does not feel – or taste – how you imagine it need to and your speedy reaction is disgust or rejection.

From there, he talks about the opportunity for cultured meat over and above just replicating the animal the cells have appear from. As he says, “cells are an exciting component and they are heading to make exciting foods”.

Vow elevated $7m in seed funding final yr and is on the cusp of earning some big bulletins. Tim claims the company’s tradition is 1 that doesn’t like to rest on its laurels, with a assorted group of “really sensible problem” solvers making sure Vow is at the entrance of this burgeoning foodstuff engineering. 

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MC: Grant McHerron
Host: Kim Berry
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