The Olympics are underway in China and broadcaster NBCUniversal, a division of Philadelphia-centered Comcast Corp., is airing the games. Comcast is in the highlight to see how it will tackle Beijing’s controversial document on human rights even though covering the Games. Inquirer Reporter Joseph DiStefano addresses the good line the telecom big is going for walks.
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Comcast’s NBC network broadcast the opening ceremonies of the Beijing Olympics Online games early Friday. With the environment seeing, Comcast is facing problems on just about every entrance, with advocates for the Uyghurs, Tibetans, Hong Kong, and Taiwan inhabitants demanding notice for reputable concerns, though the federal government exacts obedience with its invasive surveillance program.
Topping it off, Comcast have to contend with sizeable homebound problems: a common tv audience that’s declining, and the simple fact that the Game titles will play out at inconvenient moments for American and European viewers.
“Comcast is in a challenging location listed here,” mentioned Craig Moffett, a veteran media analyst at the study company MoffettNathanson. “It wasn’t their option to host the Game titles in Beijing. … Now Comcast has to offer with the fallout.”
Go through far more about Comcast and the Beijing Olympics.
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