Can My Website Do Well Even Without Paid SEO Services           

As an entrepreneur specializing in startups, you understand that you need to be careful with your financial resources in the early stages. That means spending money wisely. Perhaps you are just starting a new project and you’re wondering if you really ought to pay for SEO services. Guess what? You are not alone.

Companies of all sizes question the value of paid SEO services. Small businesses are more likely to skip SEO services in order to preserve cash. The big question is whether a website can still do well. The answer is both yes and no.

SEO vs. SEO Services

The question posed by this post is whether a website can do well even without paid SEO services. It is not a question of the need for SEO in general.

Yes, you do not have to spend money on paid services for your site to do well in organic searches. There are sites all over the web built and maintained by people who put very little money into paid services. But they do not ignore SEO altogether.

While you can get away without paying for SEO services, you cannot ignore SEO and expect your website to do well. It probably won’t. Bear in mind that there are now billions of pages on the web. If you are not doing anything to encourage search engines to rank your site highly, the chances are pretty good that it will never turn up on search engine result pages (SERPs).

You Have to Know How to Do It

Handling SEO in-house is entirely possible. But success depends on knowing how to do it. Here are just some of the things you need to know, according to Salt Lake City’s Webtek Digital Marketing:

  • How to research and optimize keywords.
  • How to create relevant and high-quality content.
  • How to optimize on-site elements.
  • How to optimize off-site opportunities.
  • How to build credible links.
  • How to take advantage of social media.
  • How to select the right metrics for analytics purposes.

Assuming your business derives most of its customers from the local area, all these things need to be approached from the mindset of local SEO – which adds yet another element to be accounted for.

You Have to Put in the Time

Knowledge is key to successful SEO. But knowledge alone will not cut it. You also need to put in the time. Know this: successful SEO is not an overnight endeavor. It is not a sprint with the finish line clearly in sight. Instead, leveraging SEO to maximum benefit is a marathon. It takes time.

Webtek explains that most new SEO campaigns do not begin showing results for at least three months. But even early-stage results don’t tell the whole story. It can take 9-12 months for an SEO campaign to really start paying off. Realizing maximum value from SEO investments often takes years.

We have an idiom in English that says, ‘Rome wasn’t built in a day’. The idiom describes the fact that building anything truly special takes time. It is applicable in the SEO world. If you hope to do great things with your SEO strategies, be prepared to put in the time.

Reassess Paid SEO Services

After reading this entire post, do you still question whether your company should pay for SEO services? Perhaps it’s time to reassess what you know about paid SEO. If you have the knowledge and time to do it right, by all means go the DIY route. Otherwise, give serious consideration to bringing in an experienced SEO agency.

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