5 techniques one Birmingham corporate is development a sustainable industry


Protective Life Corporation, sustainable business
Protecting is hiring. (Jacob Blankenship / Bham Now)

For greater than 115 years, Protecting Lifestyles Company has helped other folks reach coverage and safety of their lives. We’ve pulled 5 golden nuggets from Protecting’s 2021 Sustainability File that may assist others in Birmingham looking to construct a sustainable industry or undertake sustainable practices. Stay studying for the entire main points. 

Sustainability File 2021: Industry, Other people, Group

Scott Adams, sustainable business
Scott Adams (Protecting)

“Development a sustainable industry calls for innovation, looking for alternatives and evolving to raised achieve and give protection to extra other folks. We proceed to combine sustainable practices throughout our group and strongly imagine our wide view helps our longevity, enabling us to ship on our guarantees now and for years yet to come.” 

Scott Adams, Government Vice President, Company Duty, Technique and Innovation for Protecting

1. Powering the Birmingham HQ with 100% renewable power

Protective Sustainability Report
Protecting’s HQ is powered by means of 100% renewable power (Protecting)

Deciding to energy its 650,000 square-foot headquarters with 100% renewable power used to be no small dedication. Thankfully, thru using a Renewable Power Credit score (REC), in collaboration with Alabama Energy Corporate, Protecting is now in a position to do exactly that.

A laugh reality: the renewable power used to energy the HQ—in an ordinary yr—is an identical to 19 million kilowatt-hours of wind power. For those who’re questioning, that interprets to just about 2169 years! 

Along with decreasing the carbon emissions in their HQ, which is house to 40% of the corporate’s general workers, Protecting helps building up the entire call for for blank power. 

Curious about studying extra about the best way to construct a sustainable industry? Obtain the Protecting 2021 Sustainability File nowadays. 

2. Selling wholesome getting older analysis with UAB

Dr. Steven Austad, sustainable business
Dr. Steven Austad, PhD at paintings within the lab at UAB. (Protecting)

Again within the early days of the pandemic, we presented our readers to Dr. Steven Austad, PhD, a UAB wholesome getting older professional who’s finding the secrets and techniques of longevity from historic creatures.

To assist advance the science on this vitally essential house, UAB has named Dr. Austad because the Protecting Lifestyles Endowed Chair in Wholesome Growing older Analysis. He’ll now not best be capable of assist perceive the underlying reasons of getting older—he’ll additionally be capable of increase clinical interventions to beef up wholesome getting older.

Along with this place, Protecting’s general $2M funding additionally finances the Protecting Lifestyles Wholesome Growing older and Analysis Acceleration and Innovation Fund at UAB. From medicine to meal timing, this analysis has the possible to turn out to be how all of us age.

3. Supporting the Protective Excellent Group Engagement initiative

Protecting Good, sustainability report
Protective Excellent close to the stadium. (Protecting)

For Protecting, having their title at the new stadium used to be greater than PR—it used to be the beginning of a dating all in favour of high quality of lifestyles for citizens residing close to the stadium in 5 key neighborhoods: 

  • Druid Hills
  • Evergreen
  • Fountain Heights
  • Norwood

This system puts particular emphasis at the following: 

  • Sturdy communities
  • Get entry to to sources
  • Being advocates who will pay attention, deal with considerations and search answers the place imaginable

Protective Excellent is a wide group engagement initiative. Probably the most key tasks of this system helps citizens restore and exchange their roofs. 

A collaborative mission between Protecting, the Alabama Division of Insurance coverage’s Improve Alabama Properties Program, the Town of Birmingham’s Group Construction Block Grant (CDBG) program and Habitat for Humanity made this paintings imaginable. 

Thru this partnership, FORTIFIED™ roofs have been put in and demanding house upkeep have been finished on 3 houses right through an preliminary pilot overdue in 2021. In 2022, Protective Excellent’s mission for houses plans to focus on 100 houses. 

4. Supporting Protecting Teammates

Protective sustainability
Such a lot of other forms of other folks at Protecting. (Protecting)

All the way through the pandemic, like many firms, Protecting made a large number of adjustments in an effort to construct a sustainable industry. Those incorporated:

  • Offering hybrid and digital paintings alternatives for workers.
  • Including a paid cultural floating vacation.
  • Rolling out a COVID-19 vaccine incentive consciousness marketing campaign to prioritize and give protection to workers. 

Additionally, for the second one consecutive yr, Protecting greater its minimal salary, this time, as much as $18 in keeping with hour.

Right here’s how workers voted on an interior Pulse Survey carried out in August 2021: 

  • 91% of Protecting workers really feel proud to inform other folks the place they paintings.
  • 90% are prone to counsel the corporate to pals or circle of relatives as an excellent spot to paintings.
  • 84% say they’re impressed by means of what the corporate stands for.

5. Partnering with the group by the use of the Protecting Lifestyles Basis 

sustainable business
Preschool Companions (Protecting)

In 2021, the Basis paid $4 million in grants to beef up plenty of organizations that reinforce the standard of lifetime of electorate, neighborhoods and the surroundings. 

“Thru monetary contributions and volunteer hours, Protecting reaches and actively serves loads of nonprofits, in the end touching hundreds of other folks short of assist, beef up and encouragement.”

—Sustainability File 2021

  • 198 nonprofits supported
  • 1,500+ of Protecting’s workers engaged locally

Be informed extra in regards to the steps Protecting is taking to construct a sustainable industry of their 2021 Sustainability File

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